8:AM · Porto · Estb. 2024
A studio practice, not a brand.
Two designers, one patternmaker, one fabric engineer. We make eleven pieces per season. We fix what holds. We quietly retire what does not.
What we stand for
Plain first.
Soft neutrals, clean shapes, and product pages that say exactly what is available.
Cut to hold.
We keep fit guidance close to the product, so customers can choose size and fabric with less guesswork.
Fewer wrong orders.
Clear photos, visible size options, and support links matter more than oversized promises.
Verified details only.
Supplier, material, and sustainability claims are published only when the documentation is ready.
How we got here
What we are building.
-
2024
The first edit
We start with core activewear categories: leggings, sets, tops, and movement pieces that are easy to compare.
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2025
Product data cleanup
Each product gets clearer copy, better image alt text, usable size notes, and fewer supplier-facing labels.
-
2026
Trust before scale
Reviews, sustainability details, and press mentions are published only after they can be verified.
The material book
What we use, and why.
| Fabric | Composition | Source | Why we picked it |
|---|---|---|---|
| Stretch blends | Varies by product | Listed on PDP | Product pages show composition and care before checkout. |
| Rib and smooth knits | Varies by product | Listed on PDP | Used across tops, leggings, and sets depending on fit and stretch. |
| Supplier claims | Verified before publishing | Pending review | Country-of-origin and recycled-content claims stay hidden until documentation is ready. |
The quiet promise.
Clear details. Product pages show price, options, fabric, care, and return guidance before checkout.
30-day returns. Eligible unworn items can be returned within 30 days of delivery.
Human support. Contact pages route fit, shipping, privacy, and order questions to the right team.
Ready to start?